ABOUT ME
I’m passionate about content. Since 2017, I’ve been helping brands define and implement successful digital content strategies in line with their identity, values, and business goals. More recently, I’ve specialized in optimizing user experience on web and mobile platforms through UX writing and localization.
“Without strategy, content is just stuff, and the world has enough stuff.” Arjun Basu
My work revolves around four axes:
Identifying your audience to define an appropriate content strategy for your platform
Defining your brand's voice and editorial guidelines through a style guide
Choosing the right tools (software, style guides, workflows...) and implementing them
Getting started on optimizing your user journey